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What’s New In B2B Digital Marketing

B2B direct marketing has changed dramatically in the last few years, in response to rapidly evolving business buyer behavior online. As a result, digital marketing is the fastest growing area of B2B today. This session gives an overview of new developments, and the new marketing tools and techniques available to B2B marketers for lead generation, account penetration, and customer relationship management.
Event
Godmorgen-møde

What’s New in B2B Digital Marketing (will be conducted in english)

Dansk Erhverv, Børsen, Slotsholmsgade, 1217 København K
Gem
Indhold

It seems like every day some new idea comes along to help us do our jobs better. So, what's the latest in B2B digital marketing today? We will review the new digital tools, techniques and strategies that B2B marketers need to know about.

Attendees will learn:

  • Fresh sources of prospecting data, based on social media and predictive modeling.
  • How industrial marketers are using Facebook in surprising new ways.
  • The implications of end of the marketing "campaign" as we know it.
  • The top four applications of digital content in meeting your business goals.
  • Seven predictions for where B2B digital marketing is headed next.

Kontakt

Kursus og Event

Åbningstider på telefonen er hverdage mellem kl. 8 - 16.

Salg, Carnet & Certifikater

Jesper Juul-Jensen

Fagchef, Salg og Carnet

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