Research shows that purpose-driven companies perform better, have more engaged employees, have more loyal customers, and are better at innovation and transformational change. Yet, even the definition of purpose is up for debate. What is purpose and how do we build purpose-driven companies?

This seminar will:

• Inspire you with examples from companies as diverse as Tesla, Airbnb, Coloplast, Novozymes, and Tryg
• Clarify what purpose is, and how a sense of purpose relates to business performance
• Give you practical tools to help your company become purpose-driven

Target group
Leadership team; Senior managers in strategy, marketing, corporate brand, communications, commercial excellence, and HR.