Spring til indhold

E-eksport til Polen

Har du overvejet at eksportere til Polen - online? Så inviterer The Trade Council og Dansk Erhverv Digital Handel dig til en formiddag, hvor du bliver klædt på til det polske marked for onlinehandel..

BEMÆRK, AT DETTE WEBINAR ER PÅ ENGELSK.
Kursus
Webinar

E-eksport til Polen

Online
Gem
Indhold

Meget har ændret sig på det polske marked for internethandel de seneste par år, lige fra kunders ændrede adfærd, forandret logistik og til nytilkomne virksomheder, som ikke så mulighederne inden for online salg tidligere. Nu er det tid til at se mulighederne i Polen!

Hvorfor skal Polen overvejes i din næste e-eksport strategi?

Polens e-handelsmarked er en af de hurtigst voksende i Europa, og dermed et helt essentielt marked for virksomheder i dag.

Polakkernes interesse for online shopping fortsætter med at stige, også efter Covid-19 nedlukninger, hvor andelen af internetbrugere, som shopper online, har nået 77%. (Gemius, 2022). Det samme gælder digitaliseringen på B2B markedet, hvor andelen af virksomheder med onlinesalg er steget til 69%. (Marketplanet, 2022)

Hvis du leder efter nye eksportmuligheder, så book din kalender d. 8 december for at lære mere om de muligheder, der ligger foran dig!

Hvad kan du forvente at lære mere om?

Eksperter fra EY vil give gode tips omkring de juridiske aspekter, som er afgørende for succes med online salg. Dette inkluderer kunderettigheder, behandling af persondata og annoncering og meget mere.

Ydermere vil dette webinar give mulighed for at lære mere om én af største e-handels aktører i Europa – Allegro.pl. Her kan kunder vælge mellem produkter fra mere end 135.000 forhandlere inden for mange forskellige kategorier. Med 21 millioner kundebesøg hver måned, er Allegro.pl en unik mulighed for at nå bredt ud til de polske forbrugere.

  • 10.00 - 10.05

    Danmarks Ambassade og DE – introduktion

    10.00 - 10.05
    Jens Wedenborg

    Seniorchefkonsulent

    Dansk Erhverv

    Izabella Zonkowska

    Digital Sales Advisor,

    Trade Council

  • 10.05 - 10.45

    Introduktion til e-handel i Polen

    10.05 - 10.45
    • E-handels markedsstørrelse og dynamikker
    • Markedets struktur og dets ændringer med fokus på home&garden and agri
    • Nøgleaktører, forretningskanaler og relevans for home&garden og agri – af Grzegorz Przytula, Partner at EY-Parthenon, Co-Head of EY Poland Consumer and Retail Practice.
    • Hvordan skal e-handel udføres i overensstemmelse med lovgivning og regulering? – af Justyna Wilczyńska-Baraniak, Partner, Digital Law Leader, EY Law
    Grzegorz Przytuła

    Partner

    EY-Parthenon

    Beskrivelse

    Grzegorz Przytuła, Partner at EY-Parthenon, Co-Head of EY Poland Consumer and Retail Practice.  

    Grzegorz has experience in working for Polish and international blue chips and leading Private Equity funds active in CEE supporting them in prioritizing and decision making.  

    Grzegorz specializes in the food and non-food retail (both brick&mortar and e-commerce) and consumer products (both durable and FMCG), where he had the opportunity to advise on strategy, restructuring, sales activation and transaction support incl. PMI.  

    Justyna Wilczyńska-Baraniak

    Partner, Digital Law Leader

    EY Law

    Beskrivelse

    Justyna Wilczyńska-Baraniak, Partner, Head of Digital Law: Intellectual Property, Technology & Data Protection at EY Law in Poland. Very experienced in strategic advisory to multinational clients from various sectors including retail, technology, energy, finance, telecommunication (5G) and pharmaceutical sectors on IP matters regarding strategic advisory on brand protection within EU, IP infringements, cybersecurity, IP transfer and licensing, cloud implementation and data protection. Justyna has broad experience in managing cross-jurisdictional matters covering EU, China and US. She advises clients from highly regulated industries, combining her experience in commercial matters with an in-depth knowledge of regulatory matters. Justyna is one of the top ranking lawyers, recommended for efficient advisory and excellent representation of clients (Chambers Europe, Chambers Global, Legal 500 , WTR 1000, I AM Patent 1000) after receiving extensive positive feedback from the Clients: "always prepared, with great knowledge and a business-focused attitude" (Chambers Europe 2021, Chambers Global 2021). The demand for her professional knowledge and skills resulted in her being Co-Founder and Director of Postgraduate Studies at the Łazarski University in Warsaw - „Law in Business of New Technologies”. 

  • 10.45 - 11.25

    Allegro

    10.45 - 11.25
    • Europæisk e-handel – kort introduktion og perspektiver på Allegro
    • E-handel i Central- og Østeuropa – fra Allegros perspektiv
    • Polske købere – mød dine fremtidige kunder – kundeprofiler
    • Allegro – Din vej til Central- og Østeuropa – muligheder for danske virksomheder
    • Hvordan man vinder på en markedsplads – øge sit salg på Allegro med brugbare redskaber
    Emilia Gregorczyk

    Business Development Partner

    Allegro

    Beskrivelse
    Emilia has several years of international experience in retail and sales, as well as a strong expertise in building partnerships, retaining key accounts and enhancing profit channels across EEA. She onboarded and grew a vast portfolio of European companies on Allegro, helping brands expand their businesses to CEE in the marketplace model. A strong advocate of a multi-dimensional approach to business expansion - from thorough research, through content optimization to well-tailored advertising strategy aimed at delivering unique customer experience. Emilia is in charge of Allegro’s sourcing strategy for EEA, Turkey and the US.
  • 11.25 - 11.30

    Afslutning

    11.25 - 11.30
    Jens Wedenborg

    Seniorchefkonsulent

    Dansk Erhverv

    Izabella Zonkowska

    Digital Sales Advisor,

    Trade Council

Oplægsholdere

Jens Wedenborg

Seniorchefkonsulent

Dansk Erhverv

Grzegorz Przytuła

Partner

EY-Parthenon

Læs mere

Grzegorz Przytuła, Partner at EY-Parthenon, Co-Head of EY Poland Consumer and Retail Practice.  

Grzegorz has experience in working for Polish and international blue chips and leading Private Equity funds active in CEE supporting them in prioritizing and decision making.  

Grzegorz specializes in the food and non-food retail (both brick&mortar and e-commerce) and consumer products (both durable and FMCG), where he had the opportunity to advise on strategy, restructuring, sales activation and transaction support incl. PMI.  

Emilia Gregorczyk

Business Development Partner

Allegro

Læs mere
Emilia has several years of international experience in retail and sales, as well as a strong expertise in building partnerships, retaining key accounts and enhancing profit channels across EEA. She onboarded and grew a vast portfolio of European companies on Allegro, helping brands expand their businesses to CEE in the marketplace model. A strong advocate of a multi-dimensional approach to business expansion - from thorough research, through content optimization to well-tailored advertising strategy aimed at delivering unique customer experience. Emilia is in charge of Allegro’s sourcing strategy for EEA, Turkey and the US.

Justyna Wilczyńska-Baraniak

Partner, Digital Law Leader

EY Law

Læs mere

Justyna Wilczyńska-Baraniak, Partner, Head of Digital Law: Intellectual Property, Technology & Data Protection at EY Law in Poland. Very experienced in strategic advisory to multinational clients from various sectors including retail, technology, energy, finance, telecommunication (5G) and pharmaceutical sectors on IP matters regarding strategic advisory on brand protection within EU, IP infringements, cybersecurity, IP transfer and licensing, cloud implementation and data protection. Justyna has broad experience in managing cross-jurisdictional matters covering EU, China and US. She advises clients from highly regulated industries, combining her experience in commercial matters with an in-depth knowledge of regulatory matters. Justyna is one of the top ranking lawyers, recommended for efficient advisory and excellent representation of clients (Chambers Europe, Chambers Global, Legal 500 , WTR 1000, I AM Patent 1000) after receiving extensive positive feedback from the Clients: "always prepared, with great knowledge and a business-focused attitude" (Chambers Europe 2021, Chambers Global 2021). The demand for her professional knowledge and skills resulted in her being Co-Founder and Director of Postgraduate Studies at the Łazarski University in Warsaw - „Law in Business of New Technologies”. 

Izabella Zonkowska

Digital Sales Advisor,

Trade Council

Kontakt