E-eksport til Polen
BEMÆRK, AT DETTE WEBINAR ER PÅ ENGELSK.
E-eksport til Polen
Meget har ændret sig på det polske marked for internethandel de seneste par år, lige fra kunders ændrede adfærd, forandret logistik og til nytilkomne virksomheder, som ikke så mulighederne inden for online salg tidligere. Nu er det tid til at se mulighederne i Polen!
Hvorfor skal Polen overvejes i din næste e-eksport strategi?
Polens e-handelsmarked er en af de hurtigst voksende i Europa, og dermed et helt essentielt marked for virksomheder i dag.
Polakkernes interesse for online shopping fortsætter med at stige, også efter Covid-19 nedlukninger, hvor andelen af internetbrugere, som shopper online, har nået 77%. (Gemius, 2022). Det samme gælder digitaliseringen på B2B markedet, hvor andelen af virksomheder med onlinesalg er steget til 69%. (Marketplanet, 2022)
Hvis du leder efter nye eksportmuligheder, så book din kalender d. 8 december for at lære mere om de muligheder, der ligger foran dig!
Hvad kan du forvente at lære mere om?
Eksperter fra EY vil give gode tips omkring de juridiske aspekter, som er afgørende for succes med online salg. Dette inkluderer kunderettigheder, behandling af persondata og annoncering og meget mere.
Ydermere vil dette webinar give mulighed for at lære mere om én af største e-handels aktører i Europa – Allegro.pl. Her kan kunder vælge mellem produkter fra mere end 135.000 forhandlere inden for mange forskellige kategorier. Med 21 millioner kundebesøg hver måned, er Allegro.pl en unik mulighed for at nå bredt ud til de polske forbrugere.
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10.00 - 10.05
Danmarks Ambassade og DE – introduktion
10.00 - 10.05Jens Wedenborg
Seniorchefkonsulent
Dansk Erhverv
Izabella Zonkowska
Digital Sales Advisor,
Trade Council
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10.05 - 10.45
Introduktion til e-handel i Polen
10.05 - 10.45- E-handels markedsstørrelse og dynamikker
- Markedets struktur og dets ændringer med fokus på home&garden and agri
- Nøgleaktører, forretningskanaler og relevans for home&garden og agri – af Grzegorz Przytula, Partner at EY-Parthenon, Co-Head of EY Poland Consumer and Retail Practice.
- Hvordan skal e-handel udføres i overensstemmelse med lovgivning og regulering? – af Justyna Wilczyńska-Baraniak, Partner, Digital Law Leader, EY Law
Grzegorz Przytuła
Partner
EY-Parthenon
Beskrivelse
Grzegorz Przytuła, Partner at EY-Parthenon, Co-Head of EY Poland Consumer and Retail Practice.
Grzegorz has experience in working for Polish and international blue chips and leading Private Equity funds active in CEE supporting them in prioritizing and decision making.
Grzegorz specializes in the food and non-food retail (both brick&mortar and e-commerce) and consumer products (both durable and FMCG), where he had the opportunity to advise on strategy, restructuring, sales activation and transaction support incl. PMI.
Justyna Wilczyńska-Baraniak
Partner, Digital Law Leader
EY Law
Beskrivelse
Justyna Wilczyńska-Baraniak, Partner, Head of Digital Law: Intellectual Property, Technology & Data Protection at EY Law in Poland. Very experienced in strategic advisory to multinational clients from various sectors including retail, technology, energy, finance, telecommunication (5G) and pharmaceutical sectors on IP matters regarding strategic advisory on brand protection within EU, IP infringements, cybersecurity, IP transfer and licensing, cloud implementation and data protection. Justyna has broad experience in managing cross-jurisdictional matters covering EU, China and US. She advises clients from highly regulated industries, combining her experience in commercial matters with an in-depth knowledge of regulatory matters. Justyna is one of the top ranking lawyers, recommended for efficient advisory and excellent representation of clients (Chambers Europe, Chambers Global, Legal 500 , WTR 1000, I AM Patent 1000) after receiving extensive positive feedback from the Clients: "always prepared, with great knowledge and a business-focused attitude" (Chambers Europe 2021, Chambers Global 2021). The demand for her professional knowledge and skills resulted in her being Co-Founder and Director of Postgraduate Studies at the Łazarski University in Warsaw - „Law in Business of New Technologies”.
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10.45 - 11.25
Allegro
10.45 - 11.25- Europæisk e-handel – kort introduktion og perspektiver på Allegro
- E-handel i Central- og Østeuropa – fra Allegros perspektiv
- Polske købere – mød dine fremtidige kunder – kundeprofiler
- Allegro – Din vej til Central- og Østeuropa – muligheder for danske virksomheder
- Hvordan man vinder på en markedsplads – øge sit salg på Allegro med brugbare redskaber
Emilia Gregorczyk
Business Development Partner
Allegro
Beskrivelse
Emilia has several years of international experience in retail and sales, as well as a strong expertise in building partnerships, retaining key accounts and enhancing profit channels across EEA. She onboarded and grew a vast portfolio of European companies on Allegro, helping brands expand their businesses to CEE in the marketplace model. A strong advocate of a multi-dimensional approach to business expansion - from thorough research, through content optimization to well-tailored advertising strategy aimed at delivering unique customer experience. Emilia is in charge of Allegro’s sourcing strategy for EEA, Turkey and the US. -
11.25 - 11.30
Afslutning
11.25 - 11.30Jens Wedenborg
Seniorchefkonsulent
Dansk Erhverv
Izabella Zonkowska
Digital Sales Advisor,
Trade Council
Oplægsholdere

Jens Wedenborg
Seniorchefkonsulent
Dansk Erhverv

Grzegorz Przytuła
Partner
EY-Parthenon
Læs mere
Grzegorz Przytuła, Partner at EY-Parthenon, Co-Head of EY Poland Consumer and Retail Practice.
Grzegorz has experience in working for Polish and international blue chips and leading Private Equity funds active in CEE supporting them in prioritizing and decision making.
Grzegorz specializes in the food and non-food retail (both brick&mortar and e-commerce) and consumer products (both durable and FMCG), where he had the opportunity to advise on strategy, restructuring, sales activation and transaction support incl. PMI.

Emilia Gregorczyk
Business Development Partner
Allegro
Læs mere
Justyna Wilczyńska-Baraniak
Partner, Digital Law Leader
EY Law
Læs mere
Justyna Wilczyńska-Baraniak, Partner, Head of Digital Law: Intellectual Property, Technology & Data Protection at EY Law in Poland. Very experienced in strategic advisory to multinational clients from various sectors including retail, technology, energy, finance, telecommunication (5G) and pharmaceutical sectors on IP matters regarding strategic advisory on brand protection within EU, IP infringements, cybersecurity, IP transfer and licensing, cloud implementation and data protection. Justyna has broad experience in managing cross-jurisdictional matters covering EU, China and US. She advises clients from highly regulated industries, combining her experience in commercial matters with an in-depth knowledge of regulatory matters. Justyna is one of the top ranking lawyers, recommended for efficient advisory and excellent representation of clients (Chambers Europe, Chambers Global, Legal 500 , WTR 1000, I AM Patent 1000) after receiving extensive positive feedback from the Clients: "always prepared, with great knowledge and a business-focused attitude" (Chambers Europe 2021, Chambers Global 2021). The demand for her professional knowledge and skills resulted in her being Co-Founder and Director of Postgraduate Studies at the Łazarski University in Warsaw - „Law in Business of New Technologies”.

Izabella Zonkowska
Digital Sales Advisor,
Trade Council