Customer expectations are changing in B2B, with many clients expecting the same ease of purchase, speed of response, and simplicity they experience as consumers in their B2C transactions - with 77% of B2B buyers stating their last purchase was “very complex or difficult”.

These changing customer expectations are underlined by a shifting sense of the importance of the Customer Experience and it’s place within B2B. Often thought of as a priority for B2C businesses, Customer Experience – CX – is becoming a driving force in the decision making process for B2B organisations when choosing a supplier.

Many organisations are adopting technology like eCommerce customer portals and CPQ (Configure, Price, Quote) technology, and connecting this with back-end Supply Chain data, to make the sales process more efficient, less complicated, and easier for the customer to transact with you.

This webinar will explore these areas, and look to answer the following three questions:

• How can you sell more products, and sell more efficiently online?
• How can you configure complex products simply, reduce manual error and speed up quoting times?
• How can you provide better customer experience by connecting your supply chain data?  

Join us to hear from Digital Consultancy and B2B industry experts Enigen on how to digitise complex sales processes in B2B, using technology like Oracle CX Commerce & Oracle CPQ.

This webinar will answer the following three questions:

• How can you sell more products, and sell more efficiently online?
• How can you configure complex products simply, reduce manual error and speed up quoting times?
• How can you provide better customer experience by connecting your supply chain data?