As part of the 800 billion euro EU Recovery Plan to kick-start European
economies after the corona-pandemic, Italy has been allocated 222.1 billion
euro, of which 4.88 billion euro has been allocated to investments in
creating a more sustainable food and agriculture sector with the aim of
stimulating innovation and modernization. Within the Food & Agricultural
sector, the Italian government has put a particular focus on the reduction in
the use of chemical products by encouraging investments in organic
agriculture and fighting the loss of biodiversity.

In Italy, the bioeconomy is already strong (organic farming makes up 15.2
pct. of Italy’s agricultural area) and is expected to grow further. With regard
to biosolutions, there are positive market trends for both biopesticides and
biofertilisers, which are expected to continue over the next years,
considering Italy’s commitment to EU objectives of reducing by 50 pct. the
use of chemical pesticides and achieve at least 25 pct. of the EU’s
agricultural land under organic farming by 2030.

Many of the Danish companies within a diverse and sprawling biosolutions
ecosystem are uniquely qualified to take advantage of the market
opportunities opening up in Italy in light of the above. As a consequence, the
Danish Chamber of Commerce in collaboration with the Danish Embassy in
Italy have planned a two-step process that will start with this introductory
webinar on the 5th of April from 9:30 am - 11:00 am.

At the webinar, we will present an analysis of the Italian Agri-Food Sector
and the potential market opportunities in the field of biosolutions, following
the implementation of the Italian Recovery Plan. If you are interested in
learning more about the export potential in the Italian market for
biosolutions, we will at the webinar as the second step also invite you to be
part of a delegation of Danish companies for a joint export promotion, which
is taking place from 12 to 14 October in Rome. During the webinar, we will
explain more about this initiative and what companies can expect to achieve
by participating.