Dansk Erhverv afholder by invitation only denne ”MasterClass”, hvor konsulenthuset Bain & Company med afsæt i deres globale klienterfaringer vil dele viden, indsigter og læringspunkter om TEMU og kinesiske online platforme, som har erobret verdens og forbrugernes opmærksomhed.

”MasterClass”’ afvikles online den 5. november 2024 kl. 10-11 og arrangementet foregår på engelsk, da der er eksperter med fra bl.a. Singapore.

Program

We have invited Bain & Company, one of the world’s leading strategy consulting firms, to share their perspective on Temu specifically and winning Chinese online market places more generally. Based on their work with both incumbent e-commerce companies and online market platforms, they will present their point og view on the following:

• Temu’s business model - in particular their differentiating capabilities across the value chain to effectively reach consumers and drive loyalty (e.g. demand planning, trend monitoring, digital/social media & gamification, effective customer journey design etc)
• How other retail incumbents are addressing / fighting them
• Good advice on which capabilities to mature to better compete with them (beyond activating regulators for even playing fields)

There will be time for Q&A as well. The presentation will be facilitated by three Bain partners:

• Connie Kwok, partner, Singapore and leader in Bain’s APAC retail practice, ex Amazon leadership roles before joining Bain
• Michelle Paratore, partner, Amsterdam and leader in Bain’s EMEA retail practice, leads work for several European incumbent online market places being challenged by Temu and others
• Morten Saitta Bregendal, senior partner, Copenhagen and leader in Bain EMEAs retail practice.

Hvis du er forhindret, er du velkommen til at sende en anden fra din virksomhed.