E-handelskonferencen 2022 - Birk Angermann - Commerce’s next chapter is here: From D2C to Connect to Consumer (C2C)

With foundation-shifting changes to the internet and regulation, DTC is being impacted, making it harder to reach the right buyers, engage them through conversion and incredible customer experiences, and maintain them as long-term loyal fans. In a future with more opportunity for the many, the DTC brands that can create connections to buyers and their brand through every stage of the buying journey are the ones who win.